Coming off the success of What The Health Film, the vegan movement has attached itself to Tia Blanco and her story. Tia will be featured in The Game Changers, along with other vegan athletes, which premieres this week at the Sundance Film Festival. The film covers the phenomenon of vegan athletes and the myth of meat being essential to a healthy athlete’s diet. Executive Produced by James Cameron, Tia joins the likes of Arnold Schwarzennegger and former MMA fighter James Wilkes.
Tia Blanco has been tapped to shoot two campaigns this week. One of the campaigns will be for vegan meat substitute company, Beyond Meat. High in protein and nutrients, Beyond Meat makes the best tasting meat alternatives on the market. Tia will be used on the website and in ads alongside other top pro athletes. Perfect Pillow, makers of a chiropractic pillow, is tapping Tia for their new foam roller product due out in Q4. Tia will be used as the face for the product both on online and POS.