Tia Blanco recently shot a viral campaign for Fiat tentatively entitled “California Triple Threat.” Tia spent a day surfing, skateboarding and snowboarding in Southern California and used the new Fiat 500 AWD to get her from spot to spot. Racing Cowboys Productions produced the shoot and it will be seen online and on airlines worldwide in Summer 2016.
Jeb Corliss for Lexus Launches
Jeb Corliss recently was tapped by Lexus to introduce a new car for the 2016 year. Jeb spent 11 days in the Sydney and outlying areas filming this campaign which will be featured in Australia and beyond. All stunts were done for real and no CGI was used in the landing of the stunts. Jeb and Lexus are a natural partner as Jeb has been driving Lexus for almost a decade.
The campaign will include television spots, social campaign, mini doc/BTS and a virtual reality component that will definitely wow anyone using an Oculus Rift.
The commercials are set to premier November 22nd in the US and 23rd in Australia and the BTS launched today.